Anmut's Privacy Policy

Introduction

This Privacy Policy applies to personal data (“information”) held by Anmut Consulting Ltd (“Anmut,” “we,” or “us”) as data controllers. It explains in detail the types of personal data we collect, how we use it, and how we protect it. Please read it carefully.

We may update this Privacy Policy periodically, with changes posted on this page and, where appropriate, notified to you by email. We encourage you to check this page frequently for any updates. 

1. Personal data we collect

1.1. Information you provide us
  • Personal details, e.g. your name, date of birth, gender;
  • Contact details, e.g. your address, email, phone number, mobile number
1.2. Information we collect automatically

We may collect certain data automatically, including: 

  • Communication records: details from written and verbal communications.
  • Preferences: your preferences, such as consents for marketing and other communications.
  • Public information: data available from publicly accessible sources, e.g., LinkedIn profiles.
  • Professional information: details about your profession, such as your organisation, job title, and responsibilities.
  • Website usage data: information gathered when you visit our website, including IP address, browser type and version, operating system, platform, and URL navigation. This data helps us in technical monitoring and optimising our website.

This policy serves as a notice to inform you of our data collection and processing practices and your rights under relevant data protection legislation. 

2. How we collect your personal data

We collect personal data through various methods: 

  • Direct interactions: through forms on our website, and email communications.
  • Automatic data collection: from website interactions, including cookies.
  • Cookies: our website uses cookies to enhance your user experience.

Cookies are small text files stored on your device’s web browser. These may be session cookies (deleted when you close your browser) or persistent cookies (stored until manually deleted). You may modify or withdraw your cookie consent at any time by changing your browser settings. However, disabling cookies may affect website functionality. 

For further information on cookies, please visit AboutCookies.org 

3. Third-party applications

We may use third-party services for data storage and analytics. These services may collect and process your data on our behalf. The third-party applications we use include: 

  • HubSpot: For marketing automation, lead capture, and customer relationship management.
  • Google Analytics: To analyse website traffic and usage patterns. This data is anonymous and used for improving website functionality.
  • Google Ads: For tracking and managing advertising performance. This allows us to target and measure the effectiveness of our ads.
  • HotJar: For website interaction insights, including heatmaps and session recordings, to enhance user experience.
  • LinkedIn Ads: To manage and assess LinkedIn advertising campaigns. 
4. How we use your personal data
We only use your information under the following circumstances:

4.1 Where we have obtained your consent

With your explicit consent, we may use your data for purposes such as sending marketing materials. You may withdraw consent at any time by contacting us at infosec@anmut.co.uk or through options provided in our communications.

4.2 Where we have a legitimate interest

We may process your data to pursue our legitimate business interests, provided these do not override your rights. Examples include: 

  • Marketing activities: promoting relevant products and services, sharing updates on events, thought leadership and research.
  • Communication: updating you about our services.
  • Service improvement: enhancing our offerings and user experience. 
5. How we share your data

We only share personal data under the following conditions:

  • With your consent: where you have given explicit consent.
  • In connection with legitimate business interests: provided your rights and freedoms are upheld. 
6. Data retention

We retain your personal data according to a strict retention schedule. Data is stored only as long as necessary for the purpose it was collected or as required by law.

7. Your rights

You have rights concerning your personal data, including:

  • Access: request access to the data we hold of you. 
  • Erasure: ask us to delete your data when it’s no longer needed. 
  • Restriction: request restriction of data processing in certain circumstances. 
  • Rectification: update inaccurate or incomplete information.
  • Data portability: request a machine-readable copy of your data to transfer to another provider.
  • Withdraw consent: if you have given consent, you may withdraw it at any time.
  • Right to object: when processing based on legitimate interests, you may object to it for reasons connected to your specific situation.
  • Marketing: you may opt out of receiving marketing communications by following the “unsubscribe” link in our emails. 
8. Submitting a request

To exercise any of these rights, please contact us at infosec@anmut.co.uk. To protect your privacy, we may verify your identity before fulfilling any request.

If a third party submits a request on your behalf, they must provide proof of your authorisation, such as a signed letter or authorisation form.

There is no fee for these requests unless they are unfounded or excessive, in which case we may charge a reasonable fee or refuse the request. We will explain any refusals.

You also have the right to file a complaint with the Information Commissioner’s Office. 

9. Get in touch

For questions, comments, or concerns regarding this Privacy Policy, please reach out to our Data Protection Officer by email at infosec@anmut.co.uk