Data's role in your business, mapped, measured, and valued.

Businesses doing digital transformation say data’s incredibly valuable. But data’s value is hard to measure and easily forgotten.

Anmut values your data, so you know which are your most valuable data assets, and your board and business understand just how valuable data really is.

Read how we helped one business understand its data is worth £60bn, and the Chief Data Officer change the conversation so data’s now an investment not a cost.

Making your data work for you

One of our clients has a big vision. Achieving it means they must become data driven. They knew this meant making the data work for their business, so we worked with them to improve their data so it did.

Now the CFO knows where investments in data will give the biggest business return. The CDO knows which data assets drive the most value today and which will be crucial tomorrow.

Everyone is aligned and building a data-driven culture because they know the value of data.

For the latest in Data Asset Management thinking

Proving exactly how your different data assets create value

Value is in the eye of the beholder. We find out what business activities are most valued by your stakeholders, by how much, and the role specific data assets play in creating that value. Now, you can prove the strategic importance of data, and put a number on its value.

Making sure more of your business investments pay off

Better data makes for better decisions, from big strategic ones down to the day-to-day operational ones. We make sure your data’s in the best condition for the decisions that need it, so you can be more confident making them.

Transforming your culture by changing your data

Instead of making people want to embrace data, we make the data something people want to embrace. When it’s clear which your most valuable data assets are, why and how to improve them, people know how data helps them succeed, so culture change comes from them.


Our team has over two and a half centuries of experience working with large organisations, at all levels of seniority, on their data. Blending data, business, software, technology and consulting skills to solve our clients’ problems.


Carefully trained neural networks, refined algorithms and sophisticated valuation models underpin all our work. We apply data science to data to create the best solutions.


Our values underpin everything we do. This framework guides our decisions and behaviours to make working with us the best experience it can be.

Our latest insights

Data Culture In Three Components

Does your organisation have a data culture?  The amount of data has exploded in the last decade. Ever more organisations have started their journey to becoming data-driven and utilising data to make better decisions more often. As a result, organisations recognise that fostering a data culture is vital and are starting to ask what “good” looks like. Today, every organisation

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Data Quality vs Data Condition: The Power of Context

Context is everything. Facts, events, statements, and statistics without proper context have little value and only lead to questions and confusion. This is true for life in general, but it’s especially applicable to the data you use to power your business.  Data without context is just meaningless noise, and any effort to improve or extract value from your data without considering the

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Why Focus On Digital Transformation, If Data Is The New Corporate Currency?

“Data is the new corporate currency” This phrase is regularly thrown around but most organisations are not connecting the dots, failing to see their data as a tangible asset in order to help their digital transformation efforts succeed.   While businesses are happy to make investments in their underlying technology to become more data-driven, they could fail to realise an ROI

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