Our purpose

Today’s organisations are set up to manage their assets – roads, factories, machines, patents, food, people – to be successful. They’re great at making the right decisions about how to manage their assets.

But in our complex world, doing this well is getting harder and harder.

The key to making more of the right decisions is data. Everyone knows this. Business leaders always say data is a valuable asset, a critical asset for success. Unfortunately, data isn’t managed to the same standards as other assets.

Data is critical for decision-making, but is an invisible asset so is often treated as an afterthought. As the organisation changes, data assets aren’t adjusted to meet new demands. Investments go to technology, which is more tangible. Data goes misunderstood, under-appreciated and underinvested in.

That’s the problem we help our clients to solve. Our work makes the value of data easy for everyone in our client’s organisation to understand. At the same time, we put the foundations and tools in place so they can manage their data like any other asset. This combination creates the conditions for our clients to change their own organisations to be more data-driven, because no-one knows how to do that better than their own people.  

We believe in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations.

That’s why our purpose is to enable organisations to get the best return from their data assets.

We do this by making it easy for everyone, not just the data experts, to manage data like an asset, so everyone can make the right decisions more often.


We’re values-led, they underpin and direct all our decisions, from the big strategic ones to the day-to-day.

We're purposeful

We think bigger. We find the path forward purposefully. We believe in ourselves to make better outcomes happen, for ourselves, our clients and others.

We deliver

We take personal accountability for our forward momentum. We balance what needs to get done today with the change we want to achieve tomorrow.

We strive for better

Everyone is on a journey. We’re always striving and learning to be better.

We care

We truly care about people, no matter who they are. We achieve more together. We’re a team. I am because we are.

Our leadership team

Yes, we know our leadership team are all men. It’s something we’re working hard on changing, and will soon, watch this space. If you want to join to change it, please apply.
Herman Heyns
Chief Executive Officer
Former Partner at EY, KPMG and Accenture, Herman has over 30 years of experience in operating model design and implementation, data & analytics strategy, design and implementation, organisational transformation and large-scale systems design and implementation. He is passionate about helping organisations sustainably create and protect value through data. In his spare time, Herman enjoys sailing, photography and listening to music.
Andy Neely
Chief Strategy Officer

Co-founder of Anmut, Andy is also Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing. He is a Fellow of Sidney Sussex College and Founding Director of the  Cambridge Service Alliance. Andy enjoys cycling, running and spending time with his wife and four children.

Charlie Murphy
Head of Consulting

Charlie has over 15 years of experience in data, analytics, information strategy and complex consulting engagements. He is experienced at delivering successful client projects and getting the most from cross functional teams. He previously worked at EY as the Chief Innovation and Digital Officer for the Assurance division. He has led innovation, digital and data projects for some of EY’s largest global clients. Charlie’s passion is any form of skiing. He runs regularly but wouldn’t say he likes it! 

Ian Notley
Chief Technology Officer

Ian has extensive experience working in the technology and services industry. Formerly leading Accenture Resources UK and Accenture Resources Europe Digital Industries, Ian is skilled in business digital transformation, business process design and change and IT Strategy. He also led major client accounts in water utilities, energy utilities and oil and gas.  In his spare time, Ian likes cycling, grows chilli peppers, brews beer and walks his dog. 

Graeme Rodd
Chief Financial Officer

Graeme is passionate about helping organisations improve the way capital allocation decisions are made. An experienced Manager, Graeme worked for Deloitte’s corporate finance advisory team and has experience across a range of transactions, including treasury due diligence projects for a wide range of global businesses. Graeme enjoys running, cycling, golf, squash and rugby.  

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