About Anmut
Our story
They kept seeing projects where data was an afterthought. It wasn’t taken seriously enough by the business, because its strategic role in the business wasn’t made clear enough.
The real value of data is huge. It underpins every decision a business makes. When this is made clear, and the right tools put in place, data can be managed like any other strategic asset. The potential of data can then be realised, not just for shareholders, but for everyone that organisation impacts.
That’s what we do. It’s new, we’ve not met anyone else doing this. Our methods, tools and technologies have been carefully built in-house. All designed to fulfil our purpose.

Our purpose and values
We believe in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations. That’s why our purpose is to enable organisations to get the best return from their data assets.
We do this by making it easy for everyone, not just the data experts, to manage data like an asset, so everyone can make the right decisions more often.
Data is critical for decision-making, but is an invisible asset so is often treated as an afterthought. As the organisation changes, data assets aren’t adjusted to meet new demands. Investments go to technology, which is more tangible. Data goes misunderstood, under-appreciated and underinvested in.
That’s the problem we help our clients to solve. Our work makes the value of data easy for everyone in our client’s organisation to understand. At the same time, we put the foundations and tools in place so they can manage their data like any other asset. This combination creates the conditions for our clients to change their own organisations to be more data-driven, because no-one knows how to do that better than their own people.


Our advisory board
Sanjay has a portfolio career as a board member, business adviser and charity trustee. He is Chair of the Satellite Applications Catapult which accelerates the UK space industry, Chair of Kick It Out – English football’s equality and inclusion charity. He is a Non-Executive Director at the Lawn Tennis Association, a trustee of both the Greater Manchester Active Partnership, and the social mobility charity the Aleto Foundation. Before this, he spent 30 years as a lawyer and consultant in international fraud and legal and compliance technology.
With 37 years of experience at the company, Fleetwood is now President, Chief Executive Officer, and Executive Director of Sasol. Before this, he was Executive Vice President of Sasol’s Chemicals Business and has worked at most of Sasol’s operating facilities worldwide. In this time, he managed a broad range of projects, gaining extensive experience in Sasol’s international businesses, including being Managing Director of Sasol Olefins and Surfactants.
Non-Executive Director Simon chairs both the Audit and Risk Committee and the Health, Safety and Security Committee at Richmond Holdings. Simon is a chartered accountant and was an EY senior partner for 28 years until 2016. Previous roles include Managing Partner of EY’s UK Transaction Advisory Services division and EY’s Global Head of Private Equity. Simon has extensive experience working on business transformation, mergers and acquisitions and performance improvement. Simon is also a Governor of the University of Plymouth, a director of Bibby Financial Services Limited and Pungo Limited (t/a Joy).
Allister was an EY assurance partner for 30 years, and was the lead audit partner for BP, BG Group and Shell. He is one of the world’s most respected professional auditors and accountants and has sat on the boards of various regulatory, professional and standards bodies. He served for 10 years as advisor to the Internal Markets Directorate of the EC in the field of Financial Information and Accounting Standards. He also advised the Ukrainian government on the country’s transformation of its Soviet economy to a modern market economy and securities market.
Charles is the Chief Executive Officer of the International Integrated Reporting Council. He is also Senior Advisor and Board Member for the Value Reporting Foundation and Non-Executive Director of MORhomes plc. Previously, he was Chairman of CGMA’s Research Foundation and Chief Executive Officer of CIMA. Charles also serves as member of the supervisory board of the Prince of Wales Accounting for Sustainability organisation.
Our leadership team
Former Partner at EY, KPMG and Accenture, Herman has over 30 years of experience in operating model design and implementation, data & analytics strategy, design and implementation, organisational transformation and large-scale systems design and implementation. He is passionate about helping organisations sustainably create and protect value through data. In his spare time, Herman enjoys sailing, photography and listening to music.
Co-founder of Anmut, Andy is also Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing. He is a Fellow of Sidney Sussex College and Founding Director of the Cambridge Service Alliance. Andy enjoys cycling, running and spending time with his wife and four children.
Guy has a background in climate and flood data modelling. At Anmut, he was instrumental in delivering the world’s first ever multi-stakeholder data valuation and has managed our teams as an interim COO, consultant, project manager and visualisation expert. Now, as our Chief Solutions Architect he leads our efforts to design our future products and services. When he’s not in the office, you can find Guy cycling around the country or playing tennis.
Simon is the Head of Consulting and Client Service at Anmut. Before Anmut, Simon spent more than 15 years as a management consultant, during which time he also completed an executive MBA. He’s an experienced digital and data transformation leader, who enjoys bringing diverse stakeholders together to shape a more data-driven future for their organisations. Simon has worked with consumer goods, retail, pharma, telco, utilities and travel companies, and loves collaborating and innovating with clients to help them build new capabilities. Outside of work Simon can be found on the golf course or cricket pitch, or renovating his cottage and garden.
See More Resources
A Guide To Data Valuation
A Guide To Enterprise Data Valuation
A Guide To Data Strategy
A Guide To Data Asset Management
A Guide To Data Management
A Guide To Data Governance
A Guide To Digital Transformation
A Guide To Data Culture
A Guide To Data Monetization
A Guide To Data Condition
A Guide To Data Quality
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Why managing data as an asset is inevitable
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