Tired of data (mis)management?

We uncover your most important, valuable and costly data, helping you make informed investment decisions, for the greatest possible impact.

Reimagining data management

We believe in big ideas. Yet, big ideas need great data.

And whilst there is more data than ever, managing it can feel like a guessing game. So many problems to fix and no clarity on where to start.

We help companies intelligently target their data efforts, so their biggest ideas can come to life.

Our guiding principles

In everything we do, we carry these principles with us. We measure each other and the impact we have, by how we conform to them.

Focus on value

We assess everything by measured value, so you know the data that will make the biggest impact for your organisation and can prove it too.

Simple, meaningful, manageable

We drive a shared understanding of data, helping leaders make the decisions they’ve always been used to. Focusing investment for maximum returns.

Challenge the status quo

We are always outcomes-first. We aim to deliver transformational, enterprise-wide change in the way your organisation manages data.
Icon of a measuring tape, used to symbolise that we measure instead of guessing

Measure, don't guess

We measure at every point possible, helping you know and manage the data that can either run or ruin your business.
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Positive outcomes for society & community

We believe in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations.
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Small, not big, data

We believe in delivering big ideas, not hoarding big data. It’s time for small data, smart data, only the data you need.
“What surprised me about working with Anmut was the level of empathy. You spent time properly understanding our business and unique behaviours and were able to provide key insights that we weren’t able to deliver in-house. You worked with us to develop a great understanding of the data value of our business, which has helped us to distil and communicate this value to investors.”
CEO – European Digital Health Organisation

Our leadership team

Herman Heyns


Former Partner at EY, KPMG and Accenture, Herman had over 30 years of experience in operating model design and implementation, data & analytics strategy, design and implementation, organisational transformation and large-scale systems design and implementation. He was passionate about helping organisations sustainably create and protect value through data. In his spare time, Herman enjoyed sailing, photography and listening to music. Herman passed away in early January 2023. He will be sorely missed. May his vision live on.

Simon Ferriter


Before becoming CEO, Simon was Head of Consulting at Anmut, responsible for all aspects of client service and delivery. Simon helped Herman to build a Business Intelligence practice at KPMG between 2008 and 2011. This was the forerunner and part of the origin story of Anmut. After completing his MBA, he spent the next decade leading digital and data driven business transformation programmes across different sectors including consumer, retail, pharma, telco, utilities and travel. Outside of work, Simon enjoys travel, food, cricket and golf.

Andy Neely

Chief Strategy Officer

Co-founder of Anmut, Andy is also Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing. He is a Fellow of Sidney Sussex College and Founding Director of the  Cambridge Service Alliance. Andy enjoys cycling, running and spending time with his wife and four children.

Graeme Rodd

Chief Financial Officer

Graeme has been with Anmut for more than two years. Prior to Anmut he spent more than 6 years with Deloitte, working in audit and most recently UK’s corporate Treasury Advisory team. He has experience across a range of global transactions, including vendor and acquisition treasury due diligence projects, with a focus on the impact of foreign exchange, hedging and debt. He is a Chartered Accountant and has completed all three levels of the Chartered Financial Analyst programme. Outside of work Graeme enjoys squash, cycling and golf.

Our advisory board

Sanjay Bhandari

Sanjay has a portfolio career as a board member, business adviser and charity trustee. He is Chair of the Satellite Applications Catapult which accelerates the UK space industry, Chair of Kick It Out – English football’s equality and inclusion charity. He is a Non-Executive Director at the Lawn Tennis Association, a trustee of both the Greater Manchester Active Partnership, and the social mobility charity the Aleto Foundation. Before this, he spent 30 years as a lawyer and consultant in international fraud and legal and compliance technology.

Allister Wilson

Allister was an EY assurance partner for 30 years, and was the lead audit partner for BP, BG Group and Shell. He is one of the world’s most respected professional auditors and accountants and has sat on the boards of various regulatory, professional and standards bodies. He served for 10 years as advisor to the Internal Markets Directorate of the EC in the field of Financial Information and Accounting Standards. He also advised the Ukrainian government on the country’s transformation of its Soviet economy to a modern market economy and securities market.

Rosemary Scully

Rosemary is an experienced Non-Executive Director with a demonstrated history of working in the justice and security and cyber security sectors. She has a senior professional services background, having been partner at KPMG for 9 years, where she led the Home Affairs practice nationally, and then globally. Rosemary is skilled in Business Transformation, Leadership, Business Process Improvement, Management Consulting and Change Management. She is a governor of Richmond College of Further Education, a Board Member of the Police Crime Prevention Initiatives and Chairs the Board of Reliance High Tech.

Simon Perry

Non-Executive Director Simon chairs both the Audit and Risk Committee and the Health, Safety and Security Committee at Richmond Holdings. Simon is a chartered accountant and was an EY senior partner for 28 years until 2016. Previous roles include Managing Partner of EY’s UK Transaction Advisory Services division and EY’s Global Head of Private Equity. Simon has extensive experience working on business transformation, mergers and acquisitions and performance improvement. Simon is also a Governor of the University of Plymouth, a director of Bibby Financial Services Limited and Pungo Limited (t/a Joy).

Charles Tilley

Charles is the Chief Executive Officer of the International Integrated Reporting Council. He is also Senior Advisor and Board Member for the Value Reporting Foundation and Non-Executive Director of MORhomes plc. Previously, he was Chairman of CGMA’s Research Foundation and Chief Executive Officer of CIMA. Charles also serves as member of the supervisory board of the Prince of Wales Accounting for Sustainability organisation.

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